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High insurance rates decimate profits for area limo companies.

New Orleans CityBusiness

| August 25, 2003 | COPYRIGHT 2003 Dolan Media Newswires. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Ellen Boyer

Insurance costs are a standard business expense but limousine operators say it's extraordinary to have to pay $8,000 annually per vehicle.

Limo companies must insure each individual car. Today's high rates mean they're having a tough time keeping up.

Nationwide, limo company operators have seen insurance premium rates rise by as much as 300% since the Sept. 11 terrorist attacks, said Linda M. Moore, publisher of Limousine Digest magazine.

In 1999, Dean Schuler, president and chief executive officer of Carey New Orleans/Signature Livery, paid an annual premium of $33,000 for $1 million in coverage on his 10-car fleet. Now he pays $82,000 for the same amount of coverage - a 148% increase.

"Right off the bat, anyone who had to renew insurance after the (Sept. 11 terrorist attacks), faced a terrible battle," Schuler said.

A rocky stock market, losses on investments and a tragic crash of a Customs Charters bus on May 9, 1999, that killed more than 20 people, all combined to hurt operators as well, said Gary Baca, general manager of the Louis Armstrong International Airport.

"We can't shop for proper rates," Baca said.

In Louisiana, two major companies write commercial operator insurance for limo companies: Imperial Fire and Casualty Insurance Co. in Opelousas, and Prime Insurance Syndicate, which is part of the Illinois Insurance Exchange.

Without competition holding down rates, Louisiana drivers are forced to pay high premiums to operate.

"I have a profitable company, but if insurance rates double again, why should I be in this business?" Schuler asked.

There's no relief in sight for limo drivers.

To stay in drive, limo companies need to be creative with how they ...

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