Start-Up Generates Electricity By Selling Power On The Web.

Byline: Donna Howell, Investor's Daily

Most people's first glimpse of the utilities business was probably in their Monopoly game. A roll of the dice, and owners of Electric Co. and Water Works could collect rent from players who landed there. New utility tycoon Chris King, however, is a big player of the anti-monopoly game these days. Electricity deregulation began in the late 1990s. That's when a light bulb wentoff in King's head. Consumers could buy power over the Internet, he figured, and save a bundle owing to low transaction costs. Utility.com Inc. was born. Itclaims to have been the first place online where individuals could click to buy kilowatts. Today the Albany, …