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SUPPORT SOFTWARE Online Auctioneer Makes Bid To Satisfy Customers.(A)(Internet & Technology)
Byline: J. Bonasia
Investor's Business Daily
With more than 18 million registered users, EBay Inc. has a lot riding on customer satisfaction. Its status as the world's largest online trading site isrooted in the loyalty of its shoppers.
So, EBay uses customer satisfaction software to monitor the level of contentment among its auction participants.
The concept isn't new. Traditional companies have long relied on market research to assess buyer sentiment. But tho
se results took months and were available only as paper reports. With the Internet, such a lengthy feedback process isn't good enough.
Quick feedback can also boost customer service, another possible competitive advantage.
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