E-TAILING Concept Employs Triple Option: Web, Stores, Walk-In Web Site.(A)(Internet & Technology)

Byline: Julie Mitchell

Investor's Business Daily

The founders of Banana Republic have launched another venture to help city people beat a path through the jungle of business life with clothing they can wear almost anywhere.

Mel and Patricia Ziegler call their new clothing "urban performance wear." It aims for fashion-conscious colors and a comfortable fit, and uses soft, stretchy fabrics that look as good on the way to the gym as at a meeting with clients.

That's th

e concept behind the new company, ZoZa, a born-online e-tailer that was startedlast autumn. It eventually will cater both to the online and offline worlds: ZoZa has a full-service Web site at zoza.com; a "walk-in Web site" in Mill Valley, Calif.; an initial catalog mailing of 300,000; and plans to open four or five retail stores in …