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ONLINE RETAIL Borders.com Ready For A New Chapter As Amazon Partner.(A)
By Pete Barlas
Investor's Business Daily
Borders Group Inc. is ready to close the book on its online store and join forces with Amazon.com Inc.
Amazon, the Web's leading retailer, said Wednesday that it will take over the online sales of bookseller Borders, one of the largest offline retailers inthe U.S.
The pair will relaunch a co-branded Web site this summer. Amazon will handleall of the transactions, inventory and product ordering. Borders will be responsible for the content and direction of the new site.
Last year, Amazon inked a similar deal with leading toy retailer Toys "R" UsInc. Amazon is trying to prove that its secret to online success can be applied to …
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