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INTERNET CONTENT This Is The Dawning Of The Age Of Web Astrology.(A)
By Jed Graham
Investor's Business Daily
Astrology and the Internet might be a match made in the heavens.
The Web has become a breeding ground for discussing out-of-this-world phenomena. But astrology sites aren't just built around what skeptics might refer to as "hocus-pocus." Believe it or not, some online astrology firms say their competitive advantage lies in their technology.
"We're a company made up primarily of technology experts," said Jeremiah Rosen, director of business development for San Francisco-based Astrocenter.com. "Over the past 18 months we've built a 16 million word database." In four languages, he said.
When Astrocenter.com's more than 2 million registered users visit the site for personalized astrological readings, the database can crank out a 20-page report in under a minute. Daily e-mail horoscopes are free, but personalized readings cost $12 to $29.
In some ways, the astrology site's technology challenge is similar to that facing online insurers, Rosen says. A person enters key data and the company crunches the data and instantly produces an assessment for thousands of clientsa day.
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