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By Reinhardt Krause
Investor's Business Daily
During Kenneth Sichau's 14 years at AT&T Corp., rivals chipped away at the long-distance phone giant's dominant market share.
In response, AT&T's sales force usually played defense, not offense. It didn't react quickly enough to changes in the ways businesses purchased communications services.
Last year, AT&T paid a price. Revenue growth at its business services unit slowed. In 2001, revenue is expected to be flat as prices of voice services fall across the board.
Sichau's task is to reverse the business unit's decline. He's in charge of the 12,000 AT&T salespeople who sell communications services to businesses.
He's trying to make them more aggressive, especially in pursuit of data and Internet revenue. He talked with Investor's Business Daily about changes at AT&T.