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BUSINESS INTELLIGENCE Analytics Help Firms Sort Data Number-crunching programs fill a need for companies tracking online buying.(A)
By Murray Coleman
Investor's Business Daily
Corporate executives are finding that business intelligence takes more than just brainpower.
Bombarded by facts and figures seven days a week, 24 hours a day, they're turning to so-called analytics software to sort it all out.
Access to data alone isn't a competitive edge anymore, say makers of the number-crunching programs. Companies are looking for smart ways to use that information.
"The Internet is providing us data in real-time fashion," said Richard Roach, vice president of analytics strategy at SAS Institute Inc. "That can create a lot of headaches. But it can also present an opportunity to someone who knows how to work a bit more intelligently."
High-level corporate administrators have used specialized software for yearsto slice and dice expense reports and quarterly sales projections. Now online business is driving the need for more in-depth analysis. (See related stories this page and top of A8.)
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