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By Robin M. Grugal
Investor's Business Daily
When UAL Corp.'s United Airlines hit some turbulence in the third quarter oflast year, Atlantic Coast Air Holdings Inc. was forced to ride out the bumps alongside it.
The carrier, which flies under the United Express banner through an alliancewith United Airlines, saw quarterly earnings plummet 25% from a year earlier. Service disruptions and ongoing pilot talks at United tainted the brand and hurt bookings.
But Atlantic Coast had only itself to blame for its poor performance, sources say.
Its downfall wasn't in choosing to wear United's wings. Where it went wrong was in its contract negotiations -- agreeing to fly feeder flights for the world's largest airline on a pro-rated basis.
Pro-rated contracts often are referred to as revenue-sharing deals. AtlanticCoast receives a share of the proceeds from each ticket sold. The more passengers booked on a flight, the bigger Atlantic's cut. The same goes for fares. The potential upside is great.