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Tech Bits.(A)(Internet & Technology)
Expedia Lures Online Travelers
Off The Beaten Vacation Path
Score one for the online travel industry in getting people to pick unusual places to spend their vacations.
Web site Expedia Inc. last year persuaded lots of well-heeled clients to pay $6,000 to $7,000 a week to rent an Italian castle. The castle in Umbria sleeps 14 and once was inhabited by Italian noblewoman Lucrezia Borgia, a famous poisoner.
Christina Kozloff, a product manager fo
r Expedia, says renting castles was hot on Expedia last year. Another castle site was in St. John's in the U.S. Virgin Islands.
Kozloff says travel Web sites like Expedia have been a boon for clients trying to rent offbeat places like castles to tenants. "The market has been so fragmented in the past," Kozloff said, but travel Web sites get the word out about these unusual possibilities.
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