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SHOE2-SNAP.(A)
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Footwear companies are back at the starting line after a poor couple of years. Athletic shoe brands that suffered as expensive endorsement contracts met lackluster sales have been revamped. And the industry is getting back in touch with consumers.
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Brand names drive customer dollars in shoes. Athletic shoe companies are still on top, volume-wise, in the industry because of name recognition and the fact that everyone has sneakers.
Ads for Nike's Air Jordan still play during the Super Bowl. Tiger Woods gets $100 million for wearing the trademark swoosh.
Reebok, in turn, will put its name on all NFL gear starting in 2002.
Yet the best growth is in fashionable boots, like those made by Timberland. Itssales have grown at a double-digit clip for a year vs. single digits for sneakers.
- Cole-Haan would bring Nike fashion. (athletic shoe industry)
- Magazine article from: Footwear News Seckler, Valerie May 2, 1988 700+ words
...acquisition of Cole-Haan, Nike has plunged head first...its own admission, the athletic shoe marketer historically...unpredictable waters, Nike has planned to dive in...philosophy of more limited (athletic shoe) distribution, and...explaining the reasons for Nike's ...
- Nike Presto leads the way as athletic shoe technology crosses over to casual...
- News wire article from: Kansas City Star June 22, 2001 700+ words
...as the comfort. Nike is expected to ship...hybrid footwear. Athletic shoe technology and look...backless style. Nike has introduced a...fashionable sling-back athletic shoe. When executive...Thompson moved from Nike to head the Nike...
- Nike launches upscale urban street wear line; Joins athletic shoe rivals...
- Magazine article from: Advertising Age Thomaselli, Rich August 1, 2005 700+ words
...athletic-footwear market, Nike is trying to juice up its business...upscale urban clothing line. Nike has quietly introduced Blue...and follows linkups by other athletic-shoe marketers with designers from...simply sales potential motivating Nike and its rivals. "These are...
- Adidas hot on Nike's trail in Indonesia athletic race. (athletic shoe industry...
- Magazine article from: Footwear News Ehrlich, Paul Charles March 26, 1990 700+ words
Adidas hot on Nike's trail in Indonesia athletic...stepped up pursuit of the local athletic shoe market, giving formidable competition to Nike, considered the top foreign...to be a serious contender. Nike, with a longer retail presence...
- Taking a commodity athletic shoe and turning it into a fashion statement took...
- Magazine article from: Advertising Age Friedman, Wayne December 13, 1999 700+ words
...of their parents. Some of Nike's market has slipped away. Likewise, Nike has shifted billings away...back to W&K. Still, Nike dominates with more than a 40% market share in the U.S. athletic-shoe category. "[You can't...
- Nike is quadrupling Brazil sales annually. (athletic shoe manufacturers)
- Magazine article from: Footwear News Kepp, Michael May 21, 1990 700+ words
...annually RIO DE JANEIRO (FNS) - Nike, more than any other athletic...sales every year since 1987. Nike footwear, produced in Brazil...only 7 percent of the entire athletic shoe market. Most of that market...dominated by foreign brands, Nike accounts for 40 percent of the...
- Overseas Athletic-Shoe Makers Make Dent in Nike's Market.
- Newspaper article from: Knight Ridder/Tribune Business News July 6, 2003 700+ words
...such as Beaverton-based Nike, an industry newsletter reports. The U.S. athletic-shoe market, which represents...makers of athletic shoes -- Nike, Adidas, Reebok and New...over $100 guaranteed." Nike's offerings are heavily...
- Athletic shoe makers discover mobile advertising a good fit; Nike, Puma, Adidas...
- Magazine article from: RCR Wireless News July 21, 2008 700+ words
...for athletic shoes. Pardon the pun. Nike kicked off oops, launched an interactive...each text also counts as an entry to win Nike merchandise. That kind of campaign might...remains far too complex, but it appears athletic-shoe companies are finding solid footing in...
- Nike earnings double in qtr. (athletic shoe industry)
- Magazine article from: Footwear News Seckler, Valerie July 28, 1986 700+ words
Nike earnings double in qtr. BEAVERTON, Ore. -- Earnings of Nike, Inc., more than doubled in the fourth quarter ended...gross margins, despite a 4.7 percent decline in sales. Nike's gross margin rose to 33.4 percent for the quarter...
- Nike to aim at int'l arena. (athletic shoe manufacturer foreign operations)
- Magazine article from: Footwear News Kentouris, Chris November 13, 1989 700+ words
Nike to aim at int'l arena NEW YORK (FNS) -- Nike Inc. will concentrate on the international and women's...who gathered here last week. Domestic footwear sales from Nike's core product lines will register only a modest unit growth...