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BED BATH & BEYOND INC. /Union, New Jersey Retailer Finds Success Not Beyond Its Reach.(A)(The New America)
Byline: Marilyn Alva
Investor's Business Daily
Luggage is peddled at the new superstore on Manhattan's swank Upper East Side. In the more artsy Chelsea district downtown, electric fans are sold year-round to cool customers' overheated apartments.
Meanwhile, a store in affluent Naples, Fla., stocks $250 bed pillows simply because a customer wanted them. She complained the store's under-$100 selectionwouldn't do.
At Bed Bath & Beyond Inc., not one of its more than
300 stores is exactly alike. Management of the $2.4 billion chain wants to keepit that way.
"We spend a lot of time pleasing and taking care of the customers by empoweringthe people in the stores," said Ronald Curwin, chief financial officer.
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