AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Byline: Reinhardt Krause
Investor's Business Daily
Bill Rouhana has no doubts that his phone start-up will make it.
He's even taken to the skies to extol the virtues of WinStar Communications Inc., which sells communication services via fixed-wireless systems. Its systembeams voice and data to users in buildings equipped with its rooftop antennas.
These days, WinStar spends $4 million a year to fly a blimp across the country for major entertainment events. It's a cos
t-effective way to advertise, says Rouhana, the company's chief executive.
Some rivals go further. PSINet Inc. agreed to pay $105 million over 20 years tobuy naming rights to the Baltimore Ravens' football stadium, only to see its stock tank.