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WIRELESS TECHNOLOGY With Positive Cash Flow, Will WinStar Start To Shine?(A)(Internet & Technology)

Investor's Business Daily

| February 05, 2001 | COPYRIGHT 2001 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Reinhardt Krause

Investor's Business Daily

Bill Rouhana has no doubts that his phone start-up will make it.

He's even taken to the skies to extol the virtues of WinStar Communications Inc., which sells communication services via fixed-wireless systems. Its systembeams voice and data to users in buildings equipped with its rooftop antennas.

These days, WinStar spends $4 million a year to fly a blimp across the country for major entertainment events. It's a cos

t-effective way to advertise, says Rouhana, the company's chief executive.

Some rivals go further. PSINet Inc. agreed to pay $105 million over 20 years tobuy naming rights to the Baltimore Ravens' football stadium, only to see its stock tank.

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