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CONSUMER ELECTRONICS Sega Confirms Demise Of Dreamcast Unit.(A)(SEGA)
TOKYO (Reuters) - Japan's Sega Corp. pulled the plug on its Dreamcast game machine on Wednesday, announcing it would suffer a record loss by ending production of the loss-making console in March in a dramatic refocusing on video game software.
The world's third-biggest maker of game hardware and software said the shuttingdown of Dreamcast will generate $689 million in extraordinary losses, leading to a record net in the current year to March 3
1.
Analysts applauded the end of the 128-bit Dreamcast as a crucial step toward profitability for a company facing four straight years of losses, but they saidthe size of the special loss was bigger than the 50 billion yen most had expected.
Dreamcast, launched in 1999 equipped with a 56K modem that connected users to games, chat rooms and online tournaments, faced fierce competition from smoother, faster machines rolled out by rivals Sony Corp. and Nintendo Co.
Sega said it would stay in the software business, throwing a lifeline to Sonic the Hedgehog and other characters and games that became synonymous with the world's first Internet-compatible video game machine.
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