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WIRELESS SERVICES Leap's Numbers Jump Thanks To Its Simple-Pricing Pitch.(A)(Internet & Technology)
Byline: Peter Benesh
Investor's Business Daily
It seems counterintuitive to think of simplicity as a business model for a high-tech industry like wireless communication. Most of the buzz is about providing fancy, expensive features like Internet access, games and music.
But by keeping it simple and focusing on a core consumer concern - price - LeapWireless has lived up to its name. From the third to fourth quarters of 2000, Leap tripled its subscribers. By Dec. 31
, it had more than 190,000 wireless customers, up from 62,500 at the end of September.
That beat most projections by a wide margin. For example, ABN AMRO had expectedLeap to have 160,000 subscribers by the end of 2000.
Analysts think the company is on track to more than quintuple its U.S. customers by the end of 2001. Beyond this year, Leap's potential is even greater.
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