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WEB CONTENT Men Give The Cold Shoulder To 'Their' Sites.(A)(Internet & Technology)

Investor's Business Daily

| February 01, 2001 | COPYRIGHT 2001 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Gary Stern

Investor's Business Daily

Technology might remain primarily a man's world, but don't tell that to some companies that have tried - and failed - to develop online businesses that cater to men.

Probably the best-known failure among this genre is TheMan.com. The online sitegenerated a lot of attention in its bid to be the "solutions re-source" to meet a man's every need. It closed down in December.

Then there's TheWoof.com, another site aimed at

men. It, too, shuttered in 2000.

Guyville.com has raised some modest private financing, but it's failed to catchthe eye of any venture capital funds.

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