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Byline: Robin M. Grugal
Investor's Business Daily
Today's Burlington Coat Factory Warehouse Corp. might be "more than great coats," as its slogan insists. But with this season's cold snap, it is the "coat" in Burlington's name that has people warming up to the company.
All the ad dollars Burlington puts toward shedding its image as just a discountcoat retailer can't erase the fact that it's the largest coat seller in the country. Sure, it also sells clothes for the f
amily, baby furniture, bed and bath linens and home accessories. But some 20% of its annual sales still come from coats.
In a season like this one, that's a good thing.
"There's not a lot of strength out there among retailers in any sector - just …