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Think of a Volvo, and you think safety. Versace? Quality and style. The Lifetime cable network? "TV for women."
The reason: All are marketed with consistent messages. Over time, the messages have been linked to those products and companies.
Successful people sell themselves in much the same way, says brand strategist Robin Fisher Roffer. They present consistent messages that eventually are identified with them.
Consciously or not, they create
their own personal "brands," says Roffer, brand strategist for ESPN/Entertainment & Sports Programming Network, the A&E Television Networks and the History Channel. Roffer has also launched three Web …