Beat targets young Scots. (Insider).

Adam Uytman music manager, Beat 106

Established in November 1999 by an independent consortium, central Scotland's Beat 106 was acquired by the Capital Radio Group only months later but operates its own playlist under the stewardship of music manager Adam Uytman.

Beat 106's latest Rajar figures are its best yet, indicating a weekly audience of 431,000, and, appropriately for a station whose tagline is "the sound of young Scotland", no fewer than 77% of its audience is in the 15-34 age group.

"Two years ago, 75% of what we were playing was dance music,' says Uytman. "We have a much better mix now, primarily because urban music has become so popular, while dance music has faltered."

"The balance now is about 35% dance, 35% rock, 20% urban and 10% the rest. We cater for local acts in our specialist shows and champion local talent but we steer clear of 'candy pop', so even though they are Scots we don't ...