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Outside takes corporate line. (News).
The Outside Organisation last week announced the creation of a corporate PR division, in a week otherwise dominated by the loss of its Beckham PR accounts.
Outside founder Alan Edwards has recruited veteran corporate PR executive Jonathan Morrish, who left Sony after 27 years last month, to head the new division.
Morrish's first task will be to scout for new business-to-business accounts, although it is understood that a first account may be confirmed within the next fortnight.
"I am very excited," says Morrish. "Alan approached me relatively recently and we both believe that there is a lot of work in the business-to-business area."
He adds that the division will be essentially music-focused, but that, with music moving onto more platforms, B2B work offers increasing opportunities.
"I have known Jonathan for 25 years," says Edwards. "In the past six months, quite a few people have come and asked for advice and suggestions in the corporate area, but I've looked in my book and found a blank page. So we do ...
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