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XL nets attention with Dizzee Rascal website. (News).

Music Week

| August 02, 2003 | Williams, Paul | COPYRIGHT 2003 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Mercury-nominated Dizzee Rascal's debut album is being promoted through a new website using ground-breaking technology.

The site for Boy In Da Corner, which was released by XL last Monday, allows visitors to download a selection of polyphonic ringtones and MMS downloads. It also features text written by the artist himself.

Music e-marketing company YR Media has developed the technology for the site, which Beggars new media manager Simon Wheeler says is part of a wider investment in multi-media campaigns by the label.

XL managing director Richard Russell says it is harder to think of a more exciting debut than Dizzee Rascal's album. "People his age, from his background ...

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