Rethinking cigarette packs for a new age. (includes related article)

As advertising restrictions put more emphasis on packaging to sell the product, paperboard manufacturers must keep in mind the traditional demand for quality in the cigarette industry-the package is expected to be pure and odor-free, elastic, bright, and white. Add to this the growing environmental concerns of the 90s-are the forests, the primary source of raw materials for the paper industry, a renewable source?-and it is clear that paperboard manufacturers have to develop a new product to supply to the changing demand.

ore and more prohibitions

are restricting the cigarette

market. In most countries, the marketing of cigarettes is being limited by increasingly stricter legislation. In some markets, further restrictions are being discussed in the form of a total prohibition on cigarette and tobacco advertising.

The cigarette pack:

an important message carrier

At the same time, smokers are loyal to their brand and are not likely to switch from the brand or flavor they prefer. Against this background, it may seem impossible to make new inroads in the market, or to launch new brands and win customers away from a competing brand.

Nevertheless, market competition is more intensive than ever. In this struggle to win over smokers, the pack and its message have become increasingly important weapons.

Niches for the future

Thus, smokers in the future will be able to choose among more and more brands, most of them more exclusive than the cigarettes we smoke today. If we study the reports from various trend institutes about how the 90s will look, most of them agree that we are going to become more quality-conscious. We will buy and consume less. Instead, we will set a higher standard of quality for the things we buy. …