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Farm beats four to secure Smart task.(Smart car advertising account)(Brief Article)
Farm has emerged as the surprise winner of the DaimlerChrysler-owned Smart car advertising account.
According to Nielsen Media Research, the account is worth around pounds 2.5 million. However, Smart is set to increase its budget to pounds 10 million as it looks to advertise on television for the first time.
Farm won a five-way pitch against the incumbent, Maher Bird Associates, Clemmow Hornby Inge, Campbell Doyle Dye and Boymeetsgirl, the agency set up by Springer & Jacoby and St Luke's co-founder Andy Law. The AAR oversaw the pitch.
Boymeetsgirl had been tipped to take the UK account as part of a consolidation strategy; Springer & Jacoby handles …
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