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Byline: J. BONASIA
"Spam, Spam, Spam, Spam. Lovely Spam! Wonderful Spam!"
So sang a chorus of Vikings in a famously absurd skit from the British TV show "Monty Python's Flying Circus." But these days, the good folks at Hormel Foods Co. -- makers of the venerable lunch meat Spam -- aren't laughing.
The skit's repeated refrain gave rise to the term for unsolicited e-mails that bombard computer in-boxes. After fast public acceptance of the name, Hormel is now fighting to protect its trademark rights for the Spam brand.
The food giant filed a lawsuit with the federal Trademark Trial and Appeal Board last August.
The suit challenges use of the name by SpamArrest LLC, a small, Seattle-based maker of junk e-mail-blocking software.
Just Now Heating Up