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TAKE RESPONSIBILITY Follow Spirit Of The Law.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)

Investor's Business Daily

| August 01, 2003 | COPYRIGHT 2003 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Morey Stettner

10 For Terry Pearce, ethical leaders must decide which question to answer: "Can I defend myself by doing this?" or "Is this the right thing to do?"

"Those who focus on the first question comply with the letter of the law, but those who answer the second question go further," said Pearce, a Larkspur, Calif.-based consultant and author of "Leading out Loud."

"They act in a way that captures the spirit of the law, that's above reproach."

When faced with an ethical decision, Jim Stuart chose the second question. Stuart, who ran the Florida Aquarium in Tampa for six years, recalls that the city "had a modest requirement" for businesses to hire minorities.

"We could've met the city's requirement," said Stuart. "But I wanted us to make a serious commitment to diversity, so we went beyond what was required."

Stuart partnered with a minority business organization and a construction firm to attract more diverse employees. As a result, "we ended up hiring an unusually high percentage of minorities out of a natural commitment to do the right thing, rather than a law imposed on us."

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