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Smart set for TV debut as part of pounds 10m Farm work.(DaimlerChrysler hires Farm Communications to handle advertising for Smart car brand)(Brief Article)
Smart, the DaimlerChrysler small car brand, has picked Farm to handle its UK ad account, which it is doubling to pounds 10m. The increase in budget is the result of the company's planned launches and is likely to see the brand advertise on TV for the first time.
The review, overseen by head of marketing Sam Bridger, saw Farm pitch against incumbent Maher Bird Associates, Campbell Doyle Dye, Clemmow Hornby Inge and start-up Boy Meets Girl.
For the first year, creative will be led …
