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Byline: Marilyn Much
H. Greg Chamandy knew there were big bucks to be made inT-shirts.
He and his brother Glenn started selling knit fabrics to Canadian T-shirt and sweatshirt makers in 1984. But they had to figure out how to tap into the market's full potential.
The Montreal-based brothers might not have found the answer if they hadn't been forced to.
Their Textiles Gildan Inc. knitting shop had branched out quickly. In 1989, they bought a dyeing and finishing plant. Soon after, they added cutting and sewing facilities.
But industry dynamics changed in the early 1990s. Canadian retailing began to consolidate and the North American Free Trade Agreement was looming. It would only be a matter of time before Canadian apparel makers would be extinct -- unless they made some big changes, the duo believed.
So they set out to transform their product into something that could be easily exported to the U.S. They studied their business to see how to leverage and maximize their assets.