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PHARMACEUTICAL PRODUCT DEVELOPMENT INC. / Wilmington, North Carolina Diversity Is The Right Medicine For These Guys.(A)

Investor's Business Daily

| May 01, 2001 | COPYRIGHT 2001 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Gloria Lau

In 1997, when most companies in the contract research industry watched annual earnings grow more than 30%, one was busy making big changes.

That company, Pharmaceutical Product Development Inc., is one of the nation's largest contract research organizations. CROs take over extra drug testing that drug developers can't handle.

The firm enjoyed a 45% earnings gain in 1997. Yet it still decided to shake things up, leading some industry watchers to wonder: Why fix a business that didn't need fixing?

"Because the math didn't work," said Fred Eshelman, PPD's chief executive. "We diversified because . . . we didn't think the analysts' projected growth rates were sustainable in the long term."

Branching Out

Eshelman added two new arms to the company. In 1997, he added drug discoveryservices. A year later, so-called virtual partnerships were brought into the mix.

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