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BroadVision Looks Closely At Product Upgrades, Expansions.(A)(Q & A)
Byline: Murray Coleman
It takes money to make money. Just ask BroadVision Inc.
The software maker is seen as the leader in Internet applications that make it easier for companies to swap information online. But the Redwood City, Calif.-based company may need to spend big bucks on product development to keepits edge.
That could be a tall order amid losses and a slowdown in sales growth. In its most recent quarter, BroadVision lost 14 cents a share on $91.1 million in revenue. Analysts had expected positive earnings and significantly stronger sales.
The company blamed the softening economy for many of its woes. Still, many investors are concerned that BroadVision lacks cost controls.
Staff cuts may help appease Wall Street -- BroadVision is planning to trim more than 300 jobs. But the company likely will continue to invest heavily in its products. It's upgrading and expanding its software, which includes personalization applications that tailor e-commerce applications to individual business customers.
One of BroadVision's top managers, Nancy Mills, recently discussed the company's plans with Investor's Business Daily.
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