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How Kings Of Cash Keep It Flowing Leading Companies Hold Down Costs As They Invest Heavily.(A)(IBD CORPORATE LEADERS)

Investor's Business Daily

| May 01, 2001 | COPYRIGHT 2001 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: David Saito-Chung

Show me the money, or more precisely, the cash.

With the slowing economy, cash flow is more critical than ever. Firms with little or no cash flow are getting squeezed as sales and profit margins contract.

Despite the Fed's rush to pump money into the capital markets, dot-coms and Internet gear and telecom service providers are getting shut out from lenders, says Jeff Saut, chief market strategist at St. Petersburg, Fla.-based Raymond James Financial.

"Cash is the blood of a company and the cash flow statements are the veins," hesaid.

Since 1987, public companies have had to produce a "Statement of Cash Flows" every year. It classifies cash receipts and payments according to whether they stem from operating, investing or financing activities.

Wall Street loved the move. The old "Statement of Changes in Financial Position" didn't clearly define a company's funds. So items such as accounts receivable and inventories got mixed in with cash. Analysts pulled their hair out trying to dissect a company's financial strength.

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