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Sony And Ericsson Cell Phone Venture Launched Monday.(INTERNET & TECHNOLOGY)

Investor's Business Daily

| October 02, 2001 | COPYRIGHT 2001 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: AP

LM Ericsson and Sony Corp will use the brand name Sony Ericsson in their new cell phone joint venture, which began operations on Monday.

Ericsson said the London-based company, known as Sony Ericsson Mobile Communications, has received final approval from the European Union's executive Commission and other regulatory authorities.

The new company aims to become the leading maker of mobile phones and multimedia handheld communications products within five years, ...

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