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Byline: Mike Angell
When Arlington, Texas-based home builder D.R. Horton Inc. bought Houston rival Emerald Homes, D.R. Horton considered the future of the Energy Star efficiency package offered in Emerald homes.
"We were visiting the families to find out whether we should delete the package or keep it," said Lena Smith, a sales manager at D.R. Horton. "People liked it, and they were willing to pay for it."
Once just a label on appliances, the Energy Star is also being slapped on homes. But the label may be easier to find on a refrigerator than a front porch.
Home building is a staid, conservative industry. It waits for customers to ask for innovations before making them readily available.
"Every other industry looks at ways to enhance the efficiency of their product and improve costs to the owner," said Sam Rashkin, national director of Energy Star for homes. "Builders wait for people to ask before putting more efficiency in their product."
The Environmental Protection Agency came up with the Energy Star label. It means the home uses 30% less energy.