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CUNO INC. /Meriden, Connecticut Water Purifier Gives Relief To "Paranoid' Americans.(THE NEW AMERICA)
Byline: Adelia Cellini Linecker
Americans are paranoid about their water supplies.
More than half of them worry about polluted tap water, according to a recent Water Quality Association survey. Last year 41% of American homes had home water filters, up from 32% in 1997.
And over the last decade, bottled-water sales in the U.S. doubled to $5.2 billion, says Beverage Marketing Corp., a New York-based research firm.
For Cuno Inc., America's paranoia is good for business. The firm makes water filtration products for the health care, fluid-processing and potable-water markets.
"People are becoming more and more concerned about not only the taste of water, but of the safety of the water," said Mark Kachur, Cuno president and chief executive.
The potable-water market is where most of the action is right now. It generates an estimated $2.5 billion in annual sales and grows around 8% to 10% a year, says Gabelli & Co. analyst Simon Wang.
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