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THE WORKPLACE Info Glut Creating Scarce Commodity: Attention.(INTERNET & TECHNOLOGY)
Byline: J. Bonasia
When Hewlett-Packard Co. took an inventory of its resources a few years back, company officials were shocked.
They found that the company had a lot of internal Web sites brimming with data about everything from sales forecasts to corporate finances to personnel matters. How many sites? About 4,700.
Janet Beyers, HP's business-to-employee services director, says staff productivity was drowning in the flood of corporate communications.
"We propagated too many silos of information," Beyers said. "It just got out of hand. Technology should be a supporter of business directives, not an obstacle."
HP suffered from a malady known as information overload. Thomas Davenport, director of the Accenture Institute for Strategic Change, a think tank associated with consultant Accenture Ltd., says the problem results from a glut of information moving through companies. That occurs, he says, because companies are trying to do more with fewer people.
"There is more information coming at us than we have the ability to absorb," said Davenport, who recently co-wrote "The Attention Economy: Understanding the New Currency of Business."
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