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OSMONICS INC. Minnetonka, Minnesota A Real "Pure Play' In The Clean Water Business.(THE NEW AMERICA)

Investor's Business Daily

| August 01, 2001 | COPYRIGHT 2001 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Kirk Shinkle

The bad news? The Earth's water supply is getting more polluted.

The good news? Cleaning it up is turning into big business.

Osmonics Inc. has made a name for itself by helping dozens of industries purify water. It pioneered reverse osmosis, which forces water through a membrane that impurities can't penetrate. The process can make dirty water 99.9% pure.

But while the company won a reputation for making anything for anyone in the water purification market, recent growing pains have meant changes in the way it does business.

After half a dozen acquisitions during the mid- to late-1990s, Osmonics lost focus. Units were run independently, each with its own staff. Redundancies abounded. Products such as ozone tests and monitoring gear showed poor results.

As a result, the firm in 1998 posted the first quarterly loss in its three-decade history.

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