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Cigarette firms turn to motor sports
Circumventing a federal ban on TV advertising of cigarettes and smokeless tobacco, more U.S. tobacco firms are using corporate sponsorships of motor sports events to get the word out, says Boston University's Dr. Michael Siegel. Tobacco firms had $157 million worth of TV exposure in 1999. Nine brands of tobacco products had 57 hours of TV exposure and over 8,400 verbal mentions through race sponsorships.
Left ear more keen to sweet nothings
Emotional words got through to people better when spoken through the left ear, said Teow-Chong Sim of Sam Houston State University. That's consistent with findings that the right side of the brain, which controls the left ...