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<a href="http://www.accessmylibrary.com/article-1G1-106008917/marketing-basics-four-p.html" title="Facts and information about Marketing Basics: The Four P's Are As Relevant Today As Ever They force you to pose important questions on where you're heading.(A)(MANAGING A SUCCESSFUL COMPANY)">Marketing Basics: The Four P's Are As Relevant Today As Ever They force you to pose important questions on where you're heading.(A)(MANAGING A SUCCESSFUL COMPANY)</a>
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Marketing Basics: The Four P's Are As Relevant Today As Ever They force you to pose important questions on where you're heading.(A)(MANAGING A SUCCESSFUL COMPANY)
Byline: STEVE WATKINS
Harley-Davidson was at the brink in 1985 -- days from bankruptcy.
New financing stemmed the tide. But to turn around its operations, Harley had to get back to basics. Its efforts over the past decade come right from Marketing 101 and the so-called four P's.
To the uninitiated, the P's are:
Product: Quality, branding and packaging play a part.
Price: Includes discounts and credit terms.
Place: Where the product is sold and how distribution channels work.
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