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BRINKER INTERNATIONAL INC. Dallas, Texas As Others Retreat, This Company Advances.(THE NEW AMERICA)
Byline: MARILYN ALVA
A lot of companies tighten their belts during a sluggish economy. Not Brinker International Inc.
The parent company of Chili's Grill & Bar and six other casual-dining concepts takes a more expansive approach.
It's splurging on new-unit openings and remodelings, buying back stock and acquiring large franchise groups to operate as its own.
Chief Executive Ron McDougall recently promised to "stay the course" in a challenging economic environment.
Why the urge to splurge?
"In the short term, new capacity can drive top-line revenue and bottom-line profit," said Brinker spokesman Tim Smith. "Longer term, it positions us very well to take advantage of the economic turnaround."
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