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Sunday's Super Bowl Won't Be Just A Game For Some Tech Firms It's A Showcase Beyond Ads Big event's security effort uses advanced biometrics, will be interactive TV test.(INTERNET & TECHNOLOGY)

Investor's Business Daily

| February 01, 2002 | COPYRIGHT 2002 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: NANCY GONDO

What bigger event than the Super Bowl to showcase -- or test -- a new technology?

Last year, football fans were treated to a Viisage Inc. biometrics system called Facefinder. It scanned their faces and matched them against a criminal and terrorist database.

Cutting-edge security gear likely will play an even bigger role this year. But it won't be the only kind of new technology tested at the Super Bowl.

Many companies look to make the big game more interactive, even for fans that can't get to New Orleans.

The National Football League is working with DirecTV Latin America to enhance its Feb. 3 broadcast for interactive TV subscribers in Mexico.

Fans stuck at home will be able to watch the game from different camera angles, such as from the quarterback, offensive line or defensive line's views.

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