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Why Top Managers Move Fast In Integrating Firms They Buy Stericycle, MedImmune knew they weren't just adding another division.(A)(MANAGING A SUCCESSFUL COMPANY)

Investor's Business Daily

| February 01, 2002 | COPYRIGHT 2002 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: GLORIA LAU

In these practical times, most mergers are marriages of money and property.

The unions are not for true love, despite what executives say about "synergies," "speaking the same language" or sharing a "culture."

The latest numbers suggest companies are buying rivals because prices are low. And buyers are ready to play hardball.

That makes it all the more crucial for buyers to move quickly and get people from the acquired firm up to speed fast -- or kick them out. Imposing change quickly is good.

A study due out in a few days says hostile deals more than doubled to $94 billion last year from $40 billion in 2000. The pace of mergers rose last year even as prices fell.

"They're bottom-fishing," said Keith Symmers, who writes the bi-annual M&A report for Best Practices LLC in Chapel Hill, N.C. "It's an opportune time to buy companies, particularly when the companies have technology or people who can fill strategic holes."

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