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If TiVo Succeeds, Will It Attract Many Suitors? Partners Include AT&T, Sony Company is the pioneer in letting TV audience pause, easily record shows.(INTERNET & TECHNOLOGY)(Q & A)
Byline: NICK TURNER
Fast forward five years. Will TiVo Inc. still be an independent company?
TiVo Chief Executive Michael Ramsay thinks so. He doesn't foresee the company getting swallowed up by one of the giants of computing or consumer electronics.
"There's innovation that can only come from being a small, entrepreneurial company," he said.
San Jose, Calif.-based TiVo develops services for digital video recorders, or DVRs. These devices let users pause live TV, bypass commercials and do other handy tricks. They use hard-disk drives, which make them more flexible and powerful than videocassette recorders.
TiVo doesn't make DVRs. It licenses its technology to Sony Corp. and other partners that manufacture and distribute the devices. TiVo's service costs $10 a month.
The company pioneered the DVR market and holds key patents. But it's far from making money and has plenty of competition, including such heavy hitters as Microsoft Corp.
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