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B2B Recipe Eludes Grocers Online exchanges fail to jell for packaged goods industry.(INTERNET & TECHNOLOGY)
Byline: MURRAY COLEMAN
A food fight is taking place. But it's not the sort seen in movies like "Animal House."
Companies are battling to be the e-marketplace of choice for the consumer packaged goods industry, a potentially huge market.
A feeding frenzy is raging as a host of online marketplaces have sprung up. They all want to be the preferred online conduit between packaged goods makers, retailers and suppliers.
The problems that have risen in the disappointing online business-to-business arena are magnified in the consumer goods field. This has led to a hodgepodge of e-marketplaces, with none doing great.
"It's a comedy," said Robert Rubin, a Forrester Research Inc. analyst. "The retailers don't trust the manufacturers, and the manufacturers don't trust the retailers."
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