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BUSINESS BRIEFS.(TO THE POINT)
MEDIA
Time ups stake in mag marketer
The magazine arm of AOL Time Warner will buy most of privately held Synapse. It markets subscriptions for consumer magazine publishers via new channels such as frequent-flier programs. Time owns 25%. AOL has touted the benefits of using its own online assets to boost subscriptions. Time last week shuttered three publications -- On, Family Life and Asiaweek -- due to weak ad spending.
Mild ad recovery seen by Q4 '02
Global ad spending will pick up by the end of next year, leading to an '02 decline of 1.3% after a 5.8% fall in '01, ad researcher Zenith Optimedia said. Universal McCann expert Robert Coen sees U.S. ad spending up 2.4% to $239.3 bil next year. He forecast a 4.1% drop this year. Zenith said the U.S. market won't fully recover until '04.
Court declines to hear cable case
The Supreme Court won't consider reinstating restrictions on the number of subscribers cable firms can have. An appeals court earlier this year struck down FCC rules limiting cable firms to 30% of the U.S. market. AT&T's Broadband unit, which other cable firms are bidding for, has 40% of the market.
- Ad spending up in '05, '06; TNS expects stronger Q4 growth as advertisers gain...
- Magazine article from: B to B Maddox, Kate August 8, 2005 700+ words
Byline: KATE MADDOX Ad spending is expected to grow at a moderate...For the first half of the year, ad spending grew an estimated 4.1%, with...increase of just 0.7% in total ad spending for the third quarter of this year...
- 3. 1997'S AD SPENDING REACHES RP 5 TRILLION WITH COMMERCIAL TV AS THE LARGEST...
- Magazine article from: Indonesian Commercial Newsletter July 28, 1997 700+ words
...private TV stations in operations, the ad spending in Indonesia has been growing very rapidly...Agencies' Association), the total ad spending has been projected at Rp 4,968 billion...that the 1997 growth in Indonesia's ad spending, which is projected at 20%, is very...
- Ad spending up in b-to-b; Gov't, financial categories lead ad revenue growth in...
- Magazine article from: B to B Maddox, Kate September 12, 2005 700+ words
Byline: KATE MADDOX Total ad spending in the U.S. was up 4.5% during...Intelligence. During the first quarter, ad spending was up 4.4% over the first quarter...Fredericks said. TNS projects total ad spending will increase by 3.4% in 2005...
- Ad spending in China hits USD 17.8 bln in H1, up 20%.
- Newspaper article from: China Business News September 23, 2005 700+ words
Ad spending in China hits USD 17.8 bln in H1...s top three industries in terms of ad spending all recorded double-digit increase...several industries have seen declines in ad spending, including auto and auto-related...
- Giants cut staff, not ad spending; Direct marketing, CRM budgets expected to...
- Magazine article from: B to B SCHWARTZ, MATTHEW Clark, Philip B. March 5, 2001 700+ words
...the company will have flat corporate ad spending in 2001 versus 2000. Other b-to...flat or dipping traditional and online ad spending. That's because these direct technologies...believe that while b-to-b online ad spending will remain flat, the number of impressions...
- Ad spending to grow in 2006; Olympics, World Cup, elections to drive growth;...
- Magazine article from: B to B Maddox, Kate February 13, 2006 700+ words
Byline: KATE MADDOX Total ad spending in the U.S. is expected to reach...remarkable increase in political ad spending due to many more elections...Fredericks said. And political ad spending will generate about $1.20 billion...
- It's been a good 5 years-unless you're in media; During recent economic uptick,...
- Magazine article from: Advertising Age Johnson, Bradley December 11, 2006 700+ words
...years ago last month, and an upturn in ad spending began the following May. But for media...depressing. To be sure, U.S. ad spending this year will reach a record $285...the level of inflation. Since 2001, ad spending has grown more slowly than the economy...
- 9 PERCENT AD SPENDING HIKE SEEN FOR 1988
- Newspaper article from: Post-Tribune (IN) December 8, 1987 700+ words
...the fastest rate of growth in U.S. ad spending since a 15.8 percent rise in 1984...corporate profits as reasons for faster ad spending growth next year. But he conceded there...soft. Coen said growth in national ad spending should edge ahead of growth in local...
