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Byline: MARILYN ALVA
Like people, some companies strike out for the big city, happy they're not in Kansas anymore.
Others, like Coventry Health Care Inc., prefer locales with a less frenzied pace. Nebraska, Iowa, West Virginia and, yes, Kansas suit Coventry just fine.
"We look for markets where the competitive environment is such that we can do well," said Dale Wolf, the firm's chief financial officer. "That's most likely to occur in second-tier cities."
Coventry itself is a second-tier player in managed health care. It operates local health plans in the crowded tier below big insurers such as Aetna Inc., Cigna Corp. and UnitedHealth Group Inc.
Over the past five years, Coventry has grown mostly through acquisitions. It now boasts more than 1.8 million members. In the last two years alone, it's bought about a dozen local health plans, adding 500,000 enrollees.
Most important, some say, is what Coventry officials have done with those plans.