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DON'T BE AFRAID TO INNOVATE; BE DIFFERENT Foster Your Creativity.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)

Investor's Business Daily

| November 02, 2001 | COPYRIGHT 2001 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Linda Stockman-Vines

8 By the end of his tenure of more than 30 years at Hallmark Cards Inc., artist and author Gordon MacKenzie's job title finally mirrored his role in the company: "Creative Paradox."

There was no job description accompanying the title, and it "had no meaning," wrote MacKenzie in his book "Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace."

Yet, MacKenzie said, his three years as Creative Paradox "were the most enriching, fruitful, productive, joy-filled years of my entire career."

The reason? In his position, MacKenzie wasn't part of a highly structured department where long meetings and red tape dominated his days. Instead, he sat in a windowless office, eventually decorated as "a corporate version of Merlin's Den," and devoted his time to nurturing the innovative spirit of Hallmark employees and affirming their creative ideas.

The Spirit Of New Ideas

"In any large corporation, rank-and-file workers who put forward truly new ideas have the deck stacked against them right from the beginning," MacKenzie said.

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