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Byline: REINHARDT KRAUSE
Local Bell phone companies are -- finally -- close to reaching a big goal: selling long-distance services within their entire regions.
Of course, we've heard that before. As in baseball, it's become a wait-'till-next-year battle cry for the Bells.
It looks like next year is here. While local Bells won the right to apply for entry into long distance through the Telecommunications Act of 1996, only 13 states have given any of them the green light. But as many as 25 more states are expected to give the go-ahead by early 2003.
That'll reshape a consumer long-distance market long dominated by AT&T Corp., say company executives and analysts. (The Bells can't begin to make big inroads into the business market until they can provide long-distance regionwide.)
AT&T will defend its customer base against the regional Bell operating companies. It's getting ready for a delayed, but powerful, Bell onslaught.
"We're facing the big tsunami of RBOC entry," Betsy Bernard, president of AT&T's consumer unit, told analysts in a recent conference call.