AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-106004827/yankee-candle-co-south.html" title="Facts and information about YANKEE CANDLE CO. South Deerfield, Mass. "Home Store' Concept Might Light Up Sales The Aim: More Traffic Candle maker expects new goods to lure more customers through doors.(THE NEW AMERICA)">YANKEE CANDLE CO. South Deerfield, Mass. "Home Store' Concept Might Light Up Sales The Aim: More Traffic Candle maker expects new goods to lure more customers through doors.(THE NEW AMERICA)</a>
Close
Set up an RSS feed that alerts you when new articles from Investor's Business Daily are available.
Frequently asked questions about RSS feeds
YANKEE CANDLE CO. South Deerfield, Mass. "Home Store' Concept Might Light Up Sales The Aim: More Traffic Candle maker expects new goods to lure more customers through doors.(THE NEW AMERICA)
Byline: KIRK SHINKLE
At its flagship store in South Deerfield, Mass., Yankee Candle Co. hawks somewhere near 90,000 square feet of wax and wicks.
But inside the store, the firm is trying out a few new ideas that could hasten its already rapid expansion.
Amid miles of candles, Yankee recently unveiled a "home store" department to showcase new kitchen, garden and bath supplies. It's giving 20,000 square feet to the project in an area that formerly housed a car museum.
"It's kind of a brand extension that takes them beyond candles," said Goldman Sachs analyst Carey Callaghan.
That's not all that's changing. This month, Yankee will launch a line of personal care products such as soaps, lotions and gels.
It's also eyeing complementary products like electric fragrance diffusers.
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- No longer content with a hefty share of the candle market, south deerfield,...
- Magazine article from: Household & Personal Products Industry November 1, 2001 700+ words
...of the candle market, South Deerfield, MA-based Yankee Candle has introduced...In other company news, Yankee Candle plans to open a Home Store at its South Deerfield flagship store where the current Yankee Candle Care museum stands...
- Yankee Candle Co. will open a Home Store in South Deerfield, Mass. (New Stores,...
- News wire article from: Chain Store Age Executive Fax January 4, 2002 700+ words
Yankee Candle Co. will open a Home Store in South Deerfield, Mass., this summer.
- Yankee Candle, South Deerfield, MA.
- Magazine article from: Household & Personal Products Industry October 1, 2001 700+ words
* Yankee Candle, South Deerfield, MA, has added eight new scented candles to the company's Country Kitchen line this fall. The fragrances include Coconut Cake...
- New plans fire Yankee Candle.(plans to open a store in South Deerfield,...
- News wire article from: DSN Retail Fax October 1, 2001 700+ words
The Yankee Candle Co. is opening a home boutique in the landmark store at its South Deerfield, Mass. headquarters, in one of a pair of...Additionally, Linens 'n Things is adding 30 of Yankee Candle's most popular fragrances. They will...
- YANKEE CANDLE CO. South Deerfield, Massachusetts; Candle Maker Eyes Growth...
- Magazine article from: Investor's Business Daily Reeves, Amy July 16, 2003 700+ words
...mantle. But what does it smell like? Yankee Candle Co. wants to provide that finishing...Chief Financial Officer Robert Spellman. Yankee has been adding products that go with...home fragrancers. Surveys found most Yankee customers already used these products...
- South Deerfield, Mass., Candle Maker Balances Growth, Company...
- Newspaper article from: Knight Ridder/Tribune Business News June 8, 2000 700+ words
Jun. 5--For 18 years, Yankee Candle Co. employees have...company. In a familiar story, Yankee Candle is getting big, fast...Parry opened the hotline, the South Deerfield, Mass., company had about...including six in New Jersey, and Yankee Candle hired 41 percent of...
- Treehouse Foods, Inc. will acquire Oxford Foods Inc., a South Deerfield,...
- Magazine article from: The Food Institute Report February 27, 2006 700+ words
* TREEHOUSE FOODS, INC. will acquire OXFORD FOODS INC., a South Deerfield, MA-based producer of pickles, peppers and related products for the food service industry. Oxford Foods will be added to Tree...
- Environmental Paper Contest Prizes Go to Designers From Brooklyn, NY,...
- Press release article from: PR Newswire July 29, 2004 700+ words
...simple and effective one-piece combination newsletter and self-mailer for Community Involved in Sustaining Agriculture, South Deerfield, Mass. This piece was also designed on ENVIRONMENT(R) Paper, Desert Storm. A $1,000 cash prize was awarded to...
- Konover South.(DEERFIELD BEACH)
- Magazine article from: Florida Trend LeClaire, Jennifer August 1, 2007 700+ words
Konover South has secured $350 million from two sources. The real estate investment company plans to use $200 million to buy grocery-anchored shopping centers and $150 million to develop and redevelop properties throughout the Southeast U.S.
- Yankee Candle to Open Home Store.
- Press release article from: PR Newswire September 25, 2001 700+ words
SOUTH DEERFIELD, Mass., Sept...PRNewswire/ -- The Yankee Candle Company...United Kingdom. Yankee Candle's retail...fragrances (the South Deerfield Flagship Store...Headquartered in South Deerfield, Massachusetts, Yankee Candle employs...