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Byline: MICHAEL KREY
What's in a Web name? Some pain, it seems.
Yes, it's great to have domain names -- the www.whatever.coms and .orgs that firms and people use to stake their claim on the World Wide Web. But staking and keeping that claim gets tougher and tougher.
"I like to say that the www stands for wild, wild West," said Tom D'Alleva, vice president of marketing for BulkRegister Inc., a domain name registrar.
Two entities can't have the same domain address. So a system has evolved in which certain companies register and maintain domains.
What can you do when you're continually solicited with unwanted e-mail pitches -- spam -- telling you to renew your domain name now or lose it, or that xyz service is best and costs less?
Two words sum up the advice of various sources: be vigilant. ("Good luck" also would work.)