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Domain Name Game Tough To Follow Registrars Hound Users VeriSign rivals accusing company of deception in sending renewal notes.(INTERNET & TECHNOLOGY)(COMPUTERS MADE PLAIN)

Investor's Business Daily

| July 01, 2002 | COPYRIGHT 2002 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: MICHAEL KREY

What's in a Web name? Some pain, it seems.

Yes, it's great to have domain names -- the www.whatever.coms and .orgs that firms and people use to stake their claim on the World Wide Web. But staking and keeping that claim gets tougher and tougher.

"I like to say that the www stands for wild, wild West," said Tom D'Alleva, vice president of marketing for BulkRegister Inc., a domain name registrar.

Two entities can't have the same domain address. So a system has evolved in which certain companies register and maintain domains.

What can you do when you're continually solicited with unwanted e-mail pitches -- spam -- telling you to renew your domain name now or lose it, or that xyz service is best and costs less?

Two words sum up the advice of various sources: be vigilant. ("Good luck" also would work.)

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