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Byline: PATRICK SEITZ
EBay Inc. started out as an online auctioneer, but increasingly it sees its future in selling goods at fixed prices.
Meg Whitman, eBay's chief executive, unveiled plans to expand the company's fixed-price offerings Saturday at its first-ever convention, called eBay Live. The three-day event in Anaheim, Calif., drew about 4,000 members of its online community from 48 states and eight countries.
"While the auction format remains at the heart of eBay, the fact is that many potential buyers and sellers want to be able trade items at a set price," Whitman said in a speech. "Fixed-price trading is what most people actually prefer. It's what most people are used to."
Starting in late July, eBay will let members post …