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DIAL CORP. Scottsdale, Arizona Buyout Or No Buyout, Soap Maker Cleans Up.(THE NEW AMERICA)

Investor's Business Daily

| June 04, 2002 | COPYRIGHT 2002 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: AMY REEVES

Is Dial Corp. for sale?

That's what Wall Street wondered in August, when newly appointed Chief Executive Herbert Baum commented on the soap maker's strategic direction.

"The board concluded that, in order to maximize shareholder value and ensure that our products remain competitive in the future, the company should be part of a larger enterprise," he said at the time.

Baum and other executives declined recent requests for comment. But it's been almost 10 months, and no deals seem to be in the works.

Analyst William Steele of Banc of America Securities suggests that the story got overblown.

"Herb said: "We're going to go it alone for the foreseeable future. However, we believe in the longer term this company could be a better fit in a larger organization,' " Steele said. "Then it hit the tape: "Dial's for sale.' "

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